Get ready for a love story that crosses not just hearts, but states. Maddock Films just unveiled the vibrant poster of Param Sundari and announced the trailer drop today at 2 PM IST, teasing what they’re calling the “biggest love story of the year.” Starring Sidharth Malhotra and Janhvi Kapoor, the film pairs North and South India in a romantic collision of cultures, drama, and destiny.
“Dilli ka handsome munda, Kerala ki sundar ada…” reads the teaser caption, setting the tone for this cultural confluence. The pairing is already generating buzz: Malhotra, riding high on his resurgence post-Shershaah, brings his dependable charm, while Janhvi Kapoor follows her career-high performance in Devara: Part 1 with yet another big-banner project.
Directed by Tushar Jalota and produced by Dinesh Vijan, Param Sundari marks Maddock Films’ entry into a more pan-Indian storytelling space. The plot reportedly leans into the vibrant contrasts and surprising synergies between Delhi’s sharp edges and Kerala’s soft elegance—an angle that’s more than just aesthetic. A 2023 Journal of Popular Culture study revealed that cross-regional narratives increase audience engagement by 18%, thanks to their fresh perspectives and cultural richness.
Set to hit theatres on August 29, 2025, the film also makes a strategic move by landing in the post-monsoon window—historically known for drawing higher footfalls. According to Box Office India, late August sees a 25% boost in cinema attendance, offering Param Sundari an ideal runway for a strong theatrical debut.
With music by Sachin-Jigar, lyrics from Amitabh Bhattacharya, and visuals captured by Santhana Krishnan Ravichandran, the film promises a lush cinematic ride. And if the poster and buzz are any indication, Param Sundari might just sweep audiences off their feet.
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