Bollywood is rolling out the red carpet—again—for the King himself! Red Chillies Entertainment has announced a grand Shah Rukh Khan Film Festival to mark the superstar’s 60th birthday, starting October 31. And what better way to begin the celebration than with Devdas, the 2002 classic that redefined tragic romance for a generation?
The studio cheekily tweeted, “The D in Devdas stands for Dobaara aa rahi hai in cinemas,” instantly lighting up social media with excitement. In collaboration with PVR INOX, the festival will screen seven of SRK’s most iconic films—Kabhi Haan Kabhi Naa, Dil Se, Devdas, Main Hoon Na, Om Shanti Om, Chennai Express, and Jawan—in select Indian theatres. Meanwhile, Yash Raj Films will bring the celebration to international audiences across the Middle East, North America, Europe, Australia, and New Zealand.
For fans, this event is nothing short of a cinematic pilgrimage. Promotional posters evoke peak nostalgia, blending timeless film stills of Shah Rukh with legendary co-stars like Aishwarya Rai and Madhuri Dixit. An evocative line from Devdas featured in the campaign reminds viewers why SRK’s portrayal of the doomed lover earned him his first Filmfare Best Actor award—and an eternal spot in Bollywood history.
With each re-release, audiences get to relive milestones from his phenomenal career, spanning three decades of blockbuster magic. From the charming boy-next-door in Kabhi Haan Kabhi Naa to the swaggering hero of Jawan, the festival is a cinematic time machine celebrating every shade of Shah Rukh Khan.
Come this October, the silver screen isn’t just showing movies—it’s throwing a birthday party for India’s everlasting romantic hero.