Ah, Game Changer. The name alone promises blockbuster-level thrills, epic storytelling, and a star-studded cast featuring Ram Charan and Kiara Advani. We should be excited, right? Wrong. If the film’s marketing strategy is anything to go by, it looks like the PR team is on a mission to single-handedly drive this film into the ground — with the full force of overzealous tweets, endless teasers, and an unhealthy obsession with forcing "hype" down the throats of the audience.
Let’s talk about the Dhop teaser that just dropped. I mean, who thought dropping a 30-second clip with absolutely zero context for the song was a good idea? Ram Charan, a megastar, posting cryptic, oversaturated tweets that scream, "We have something amazing, trust us!" when all that’s being served is one cringey promotional message after another, is NOT how you create buzz. This isn't 2005, where fans would blindly fall for vague Instagram captions and hype-building antics. Today’s audience is sharper than that. The only thing they’re feeling right now is exhaustion.
And the PR minions? Don’t even get me started. It’s like watching a group of hyperactive squirrels running in circles around a tree — with no clue about how to actually land a solid punch. Every tweet feels like it’s being scripted by a PR bot on overdrive. From pointless promotional posts to desperate celebrity shout-outs, it’s becoming clear that the film’s reputation is being handed over to the PR machine in a way that’s downright insulting. When you flood your audience with excessive hype before the product even arrives, it has the opposite effect: overexposure.
Then there’s the sheer audacity of trying to sell the movie as a “revolutionary political thriller” while showcasing a song like Dhop, which, from the teaser, seems more like a catchy jingle to keep the Instagram influencers happy. Sorry, but this isn’t how you build anticipation for a film. You can’t just keep dropping content and hoping something sticks. You need strategy, not spamming. At this point, the PR team is in the process of ruining the very thing they’re trying to promote. Why? Because in their attempt to force-feed the public the idea that Game Changer is the next big thing, they’ve already dulled the shine of the film by turning it into a repetitive, unmissable “event” that feels more like a tiresome marketing campaign than an actual cinematic experience.
The sad part is that Ram Charan and Kiara Advani — both extremely talented actors — deserve far better. But the problem here isn’t the movie itself; it’s the PR machine that’s worked overtime to turn it into an obnoxious, over-hyped mess. When the audience starts questioning whether Game Changer will even be watchable or if it’s just another product being sold by a relentless PR army, that’s when you know you’ve lost. And right now, it’s looking like Game Changer might just be the first big hit to fail before it even releases — all thanks to the over-enthusiastic PR team and their endless stream of buzzword-filled nonsense.
Maybe they should spend less time tweeting and more time focusing on what actually matters: delivering a film worthy of the hype.