Music has always played a vital role in the cinematic world of Maddock Films, and now, the studio is turning up the volume. Maddock’s founder Dinesh Vijan has officially launched a new music label titled Mad For Mussic, in partnership with Universal Music India (UMI), one of the world’s leading music companies. The announcement was made via social media, with a heartfelt message celebrating music as the "soul of every story" the studio has ever told.
The new label marks an exciting next chapter for Maddock Films, known for genre-defining hits like Stree, Hindi Medium, and Zara Hatke Zara Bachke. With Mad For Mussic, Vijan aims to build a dedicated space for creating, curating, and distributing music that not only complements their cinematic storytelling but also stands on its own. The label will focus on both film soundtracks and independent musical ventures, ushering in a new era of sound under the Maddock umbrella.
The collaboration with Universal Music India means that UMI will serve as the global strategic partner for Mad For Mussic, managing international distribution and future business development. The alliance is expected to boost Maddock’s musical offerings to a global audience, merging UMI’s global muscle with Maddock’s strong creative instincts in Indian cinema.
Industry heavyweights like Adam Granite (EVP, Market Development, Universal Music Group), Devraj Sanyal (Chairman & CEO, Universal Music India & South Asia), and Sanujeet Bhujabal (EVP & Head, Hindi Music, UMI) are all backing the move, signaling major plans ahead. The venture also promises fresh talent discovery, cross-platform innovation, and a sharp focus on audience engagement through music.
With Mad For Mussic, Dinesh Vijan and Maddock Films aren't just scoring films—they're scoring a future. And with Universal Music India by their side, it looks like this symphony is just getting started.
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