Bollywood superstar Ajay Devgn recently took to social media to express his pride and excitement over a revolutionary step in Indian filmmaking. He lauded Prismix Studios for their innovative use of Generative AI technology in the upcoming film Maa, highlighting a bold fusion of cutting-edge technology and emotional storytelling.
In his heartfelt statement, Ajay Devgn praised the team behind Maa — including Danish Devgn, Vatsal Sheth, and the talented crew at Prismix Studios — for their pioneering work in integrating AI-generated visuals into the cinematic narrative. A standout feature of the film is a pivotal three-minute sequence containing 90 seconds of visuals created entirely through a custom in-house Generative AI pipeline. These AI elements are not mere gimmicks but are seamlessly woven into the storyline, enriching the emotional depth without compromising the film’s artistic quality.
“With Maa, Prismix Studios brings a bold new voice to the future of filmmaking,” Devgn said. “They’re setting the foundation for how AI can responsibly and meaningfully contribute to the art of cinema.” The film showcases how AI can open fresh visual languages, inspire creative risk-taking, and support filmmakers in crafting stories that are visually ambitious yet deeply grounded in human emotion.
This development marks a significant milestone for Indian cinema, which has traditionally balanced storytelling with technical innovation. Prismix Studios’ success with Maa signals a new era where artificial intelligence becomes a collaborative tool for directors and artists rather than a replacement, offering limitless possibilities for immersive cinematic experiences.
The creative synergy demonstrated by Maa illustrates the powerful intersection of technology and art, promising to inspire other filmmakers to explore new frontiers. As audiences gear up for the film’s release, the excitement surrounding this fusion of AI and heartfelt storytelling is palpable.
Ajay Devgn’s endorsement underscores not only the film’s artistic achievement but also India’s evolving position at the forefront of global cinema innovation.