Entrepreneur and actress Mouni Roy has made a remarkable impact at London Fashion Week 2025, achieving a stunning $1 million in media impact value (MIV). According to a recent post by Launchmetrics, her presence at the event significantly amplified its reach, showcasing her ability to bring brands into the spotlight.
MIV is a powerful metric that allows brands to assign a financial value to various interactions, including posts, mentions, and articles across different media channels. By tracking these elements—spanning print, social media, and influencer collaborations—MIV provides a comprehensive view of brand performance, helping companies evaluate the effectiveness of their marketing strategies and competitive landscape.
As the only Indian celebrity at the illustrious event, Mouni Roy stood out among an impressive roster of international personalities, including Hu Bing, Diamonte Harper, Declan Rice, and Leigh-Anne Pinnock. Her achievement of $1 million in MIV firmly establishes her as one of the leading influencers of the event and reinforces her status as a global icon. With this accolade, Mouni continues to chart a path of success in every endeavor she pursues.
At London Fashion Week, Mouni not only represented India on a global platform but also showcased her impeccable fashion sense, solidifying her reputation as a true fashionista. Her ability to blend style with cultural representation has made her a standout figure in the industry.
On the entrepreneurial front, Mouni has expanded her restaurant chain, 'Badmaash', into Bangalore following its success in Mumbai. The restaurant recently received the ‘Fusion Cuisine Restaurant of The Year’ award, further establishing her credentials as a savvy businesswoman.
As an actress, Mouni was last seen in the web series Showtime and is eagerly anticipating the release of her upcoming project, The Virgin Tree. With her multifaceted career and remarkable achievements, Mouni Roy continues to inspire both fans and aspiring entrepreneurs around the world, proving that her influence extends far beyond the realms of fashion and film.