In a move that beautifully marries creativity with community, actor-director Riteish Deshmukh has opened the doors of his upcoming directorial venture, Raja Shivaji, to the people — quite literally. In a bold and refreshing departure from the usual Bollywood marketing playbook, Deshmukh has announced an open invitation for designers, typographers, and creative enthusiasts from around the world to design the official font for the film’s logo. Backed by Mumbai Film Company in collaboration with Jio Studios, the initiative aims to celebrate the spirit of participation, artistry, and the timeless legacy of Chhatrapati Shivaji Maharaj.
The announcement, made through a creative social media video, has already caught the attention of fans and designers alike. But this isn’t just another crowd-sourced campaign — it's a heartfelt invitation to become part of a larger cultural and cinematic moment. As Raja Shivaji is rooted in the values of courage, strategy, and leadership embodied by the Maratha warrior king, the chosen typography must reflect strength, heritage, and honor. In Riteish’s words, every detail of the film must “carry the weight and pride of Shivaji Maharaj’s legacy.”
For designers, this is a once-in-a-lifetime opportunity to contribute directly to a film that seeks to tell an iconic story with authenticity and respect. The selected font will be used in all the official branding and marketing materials for Raja Shivaji, making the creator's work a visible and vital part of a high-profile cinematic journey. From posters to trailers and everything in between, your design could define the visual identity of one of the most anticipated historical dramas in Indian cinema.
To participate, interested creatives can submit their font designs via email. This unique initiative positions Raja Shivaji not just as a film, but as a shared journey — one where history, storytelling, and design come together through the hands and hearts of the people.
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