Dharma Productions surprised fans today with an unconventional “apology” on social media, cleverly riding the viral #ApologyTrend. The post, captioned “We promise to be unapologetically yours… hamesha & forever! #ApologyTrend,” isn’t about missteps or controversies—it’s a humorous acknowledgment of the emotional rollercoasters their films have caused audiences over the years.
The official note reads like a love letter to cinema lovers, confessing to making fans cry, swoon, and even text their exes. Dharma Productions also pokes fun at its own cinematic hallmarks, from raising romance standards to mid-air piano sequences, emotional sherwani moments, and outfits that magically fix heartbreak. The message strikes a perfect balance between satire and nostalgia, celebrating the brand’s signature storytelling quirks.
The #ApologyTrend has been trending as brands creatively “apologize” for delivering irresistible experiences, whether it’s skincare products giving flawless glow or EVs redefining convenience. Dharma’s playful take fits seamlessly, sparking memes, shares, and engagement while keeping the tone light-hearted and self-aware.
By turning an apology into a celebration of their cinematic identity, Dharma Productions not only entertains but reinforces its connection with fans. The post has already generated buzz across platforms, proving that a witty, heartfelt note can go a long way in social media storytelling.