People Media Factory has finally cracked open the treasure chest: a behind-the-scenes video from The Raja Saab shot a whole two years ago. Their caption basically screams, “Buckle up, we’re entering promotion hyperspace for the next month,” and honestly, the fandom is already fastening its seatbelts like it’s a theme park ride powered by Prabhas’s charisma.
The video opens with a sweet moment—Prabhas hugging director Maruthi on a bustling green-screen set, the kind of affectionate, bromantic greeting that says, “Yes, the madness begins now.” It’s a gentle reminder that even the biggest horror-comedy of the year starts with something wholesome… before ghosts, gags, and gravity-defying stunts take over.
For the uninitiated (and the chronically scrollers), The Raja Saab stars Prabhas as a financially struggling guy who decides the best solution to his problems is to reclaim his haunted ancestral home. Because why choose a bank loan when you can choose potential paranormal eviction? The cast around him—Sanjay Dutt, Nidhhi Agerwal, Malavika Mohanan—adds enough star power to light up a haunted mansion without electricity.
The film has taken the scenic route to its release, strolling past calendar delays like it had all the time in the world. But now it’s officially locked for a January 9, 2026 Sankranti release, which means the festival box office is already nervously sweating. Horror-comedy plus holiday crowds? That’s a recipe for both jump scares and record-breaking ticket sales.
And with People Media Factory promising a content-stuffed month leading up to the big day, fans can expect daily doses of drama, laughter, and probably several slow-motion Prabhas moments. In short: the ghost may be haunting the house, but the marketing team is haunting our timelines.
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