The highly anticipated launch of Mahindra’s new Born Electric SUVs took place at Randhawa Motors in Mumbai, where Bollywood actor Sunny Singh and renowned bodyguard-turned-producer Shera Paaji graced the event. The grand unveiling of the electric vehicles was made even more special with the presence of key industry figures, including Mr. Veejay Nakra, President of Mahindra and Mahindra Ltd., and Mr. Deepak Sinha, Sales Head for MEAL.
Sunny Singh, known for his work in films like Luv Ki Arrange Marriage, Wild Wild Punjab, Khel Khel Mein, and Amar Prem Ki Prem Kahani, added a touch of glamour to the event. His upcoming film Yaar Jigri, a ‘bro-mance’ story co-starring Vikrant Massey, has generated a lot of buzz. Set against the backdrop of four different localities, the film explores the theme of friendship and is backed by RSVP Movies and directed by Amit Joshi. Singh’s appearance at the launch shows his continuous presence in the limelight, both on-screen and off-screen.
Shera Paaji, Salman Khan’s trusted bodyguard, who is also a producer, made a significant impact at the event. Known for his close ties with Bollywood's biggest star, Shera’s role in the entertainment industry has expanded beyond security to include film production. His involvement in such high-profile events, alongside the launch of Mahindra’s electric vehicles, emphasizes the growing connection between the worlds of cinema and automotive innovation.
Mahindra’s new Born Electric SUVs aim to revolutionize the electric vehicle market with their advanced technology and sustainable design. The event marked a significant step in Mahindra’s commitment to leading the electric vehicle revolution, with the involvement of iconic figures like Sunny Singh and Shera Paaji adding a unique blend of entertainment and innovation to the brand’s vision for the future of mobility.