Filmmaker Imtiaz Ali has shared a heartfelt new project titled Earthing, a visually stirring video featuring Ajay Devgn and Sharvari Wagh, released as part of the #TikTikPlastic3 campaign in celebration of World Environment Day. Taking to social media, Imtiaz captioned the release with, “A piece of our heart is out in the world,” and that sentiment echoes through every frame of this cinematic love letter to the planet.
More than just a promotional piece, Earthing feels like a soulful meditation — a reminder to pause, breathe, and return to the basics. It’s a gentle but powerful nudge toward mindful, conscious living, urging viewers to remember the simple beauty and generosity of the Earth.
The project is a collaboration between the BMC, the United Nations Environment Programme (UNEP), and several key contributors including Trickitainment Media, producer Romanchak Arora, and the Bhamla Foundation, who have long been champions for environmental awareness. Directed with poetic sensitivity by Imtiaz Ali, the video taps into raw emotion and striking visuals to drive home the urgency of fighting plastic pollution and restoring our connection to nature.
Set against the campaign’s larger message to #BeatPlasticPollution, Earthing doesn’t preach — it moves. It makes the case that environmental change begins not just with policy, but with people. With how we choose to live, consume, and care.
Whether it’s Ajay Devgn’s grounded screen presence or Sharvari’s quiet grace, the performances in Earthing mirror the film’s message: that it’s time to return to what truly matters. The Earth needs healing, and so do we — and sometimes, all it takes is a moment of stillness to remember that.
Watch it, feel it, and share it. The conversation around sustainability isn’t just for one day — it’s for every day.
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