L’Oréal Paris, the world’s leading beauty brand, has announced Alia Bhatt as its newest global brand ambassador. The celebrated actress, producer, and entrepreneur will begin representing the iconic French beauty brand in campaigns starting September 2024. Bhatt joins a distinguished roster of L’Oréal Paris spokespersons, including Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, and Camila Cabello.
Alia Bhatt’s selection as a global ambassador is a testament to her influential presence both in Indian cinema and beyond. Recognized as one of Time Magazine’s 100 Most Influential People of 2024, Bhatt’s versatile career spans multiple languages and genres, earning her widespread acclaim and numerous awards. Her dynamic role as a producer and her commitment to empowering women align seamlessly with L’Oréal Paris’s core values of inclusivity and self-belief.
Delphine Viguier-Hovasse, Global President of L’Oréal Paris, expressed her enthusiasm about Bhatt’s addition to the brand’s ambassador lineup. “At L’Oréal Paris, we are honoured to welcome Indian actress Alia Bhatt to the family. I admire how Alia uses her global platform and role as a producer to push for inclusivity in the film industry and to shed light on Indian cinema worldwide. Her commitment to caring for people and the planet makes her the perfect ambassador for female talent, entrepreneurship, and for the endless possibilities L’Oréal Paris seeks to open up by uplifting women’s worth.”
Alia Bhatt, excited about her new role, shared her thoughts on joining the L’Oréal Paris community. “I am thrilled to join the L’Oréal Paris family and stand alongside a community of strong, powerful women. As someone who has always been deeply interested in all things skin, I admire L’Oréal Paris for its pioneering innovations and commitment to excellence in the beauty industry. The brand’s celebration of women’s empowerment resonates deeply with me, as it strives to ensure every woman feels valued and empowered. I am excited to collaborate with L'Oréal Paris to make a positive impact in the beauty industry and champion inclusivity for women.”
Bhatt’s involvement with L’Oréal Paris marks a significant milestone in her career, further establishing her as a global icon in both the film and beauty industries. The collaboration promises to bring fresh perspectives and innovative approaches to the world of beauty, aligning with L’Oréal Paris’s mission to celebrate and empower women everywhere.
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