In celebration of the 35th anniversary of Jagadeka Veerudu Athiloka Sundari (JVAS), Vyjayanthi Movies has released a heartfelt tribute video to the late actress Sridevi, evoking powerful nostalgia among fans. The video was shared with the caption, “Every timeless tale needs someone to back it with heart,” highlighting producer Ashwini Dutt’s visionary role in bringing this timeless Telugu fantasy-romance to life back in 1990.
Starring megastar Chiranjeevi and the legendary Sridevi, JVAS remains a landmark in Telugu cinema, known for its imaginative blend of mythology, romance, and fantasy. Directed by K. Raghavendra Rao with music by maestro Ilaiyaraaja, the film is set to return to theatres in both 2D and 3D formats on May 9, 2025—offering a new generation of audiences a chance to experience its magic on the big screen.
The tribute video and anniversary campaign also honor the legacy of Ashwini Dutt, founder of Vyjayanthi Movies, whose passion and risk-taking gave Telugu cinema one of its most visually ambitious projects of the era. The phrase “Maa Abhinudutee Garu” ("Our Beloved Fan") serves as a personal nod to Dutt's enduring love for the art of cinema and his fans.
With Sridevi’s enduring screen presence and the film’s cult status, this re-release is more than a trip down memory lane—it’s a cultural celebration of Indian cinematic history, reigniting the wonder that made Jagadeka Veerudu Athiloka Sundari a beloved classic across generations.
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