The 6th edition of the SCREENXX awards took place last night in Mumbai, and it was nothing short of a mega-star-studded event that dazzled the who's who of the OTT and digital content industry. Recognized as India's premier event for OTT and video content creation, SCREENXX 2024 brought together industry leaders, creators, innovators, and a starry lineup of celebrities under one roof to celebrate the power of digital storytelling.
The red carpet was a spectacle with an impressive array of actors, filmmakers, and digital content creators making their presence felt. Celebrities such as Divya Dutta, Ali Fazal, Tahira Kashyap Khurrana, Patralekhaa, Kubbra Sait, Seema Sajdeh, and Sumukhi Suresh added glamour to the night, alongside rising stars like Babil Khan, Shantanu Maheshwari, and Aanchal Singh. Other well-known personalities like Richa Chadha, Karan Kundrra, Urvashi Rautela, Mohit Malik, and Maanvi Gagroo were also in attendance, making it a true celebration of talent from across industries. The presence of names like Sunny Hinduja, Bhuvan Bam, Sumeet Vyas, and Nidhi Singh highlighted the strong connection between mainstream Bollywood and the digital space.
SCREENXX 2024, organized by Adgully and presented by Ashwin Sheth Group & Edmont, is setting the stage for the future of digital entertainment. The event, powered by OTT PLAY, promises to spotlight the latest innovations shaping the world of OTT, interactive entertainment, and immersive media. With OTT platforms continuing to redefine the way we consume content, SCREENXX aims to honor and recognize the trailblazers pushing the boundaries of digital content creation.
As the evening unfolded, it became clear that SCREENXX is not just about awards—it's a celebration of the evolving digital landscape, a convergence of creative minds, and a vision for the future of entertainment. With the rapidly growing OTT industry, events like these play a crucial role in bringing together all the forces that shape the world of digital content, and SCREENXX 2024 was certainly a night to remember. As the industry continues to thrive, it’s exciting to think about what next year’s edition will hold!