Bollywood veteran Ajay Devgn and his nephew Danish Devgn have officially announced the launch of Lens Vault Studios (LVS), a groundbreaking venture aimed at transforming the way stories are created, experienced, and shared in the digital age. This new studio plans to push the boundaries of traditional filmmaking by integrating cutting-edge technologies such as AI, augmented reality (AR), virtual reality (VR), and gamification to craft immersive narratives.
Lens Vault Studios will focus on a diverse slate of projects ranging from films and OTT originals to branded content and global co-productions. The emphasis on original intellectual properties (IPs) marks a significant departure from Bollywood’s long-standing reliance on remakes and formulaic storytelling, which has recently shown diminishing returns at the box office.
Under the leadership of Chairman Ajay Devgn and Founder & CEO Danish Devgn, LVS signals a generational shift in Indian cinema. Danish Devgn, an emerging entrepreneur with a solid production background, embodies the blend of family legacy and modern digital innovation, aiming to put Indian storytelling on a global map.
Inspired by the success of international studios like Netflix, Lens Vault Studios is poised to challenge the traditional Bollywood business model. By focusing on fresh, IP-driven content and embracing global collaborations, LVS could disrupt the industry’s status quo and usher in a new wave of creative experimentation.
As Lens Vault Studios gears up for its first slate of projects, Bollywood watchers and fans alike are eager to see how this ambitious venture will redefine storytelling in one of the world’s largest film industries.