In a landmark move for the brand, Vidya Balan has been appointed as the first-ever brand ambassador for Federal Bank. The announcement was made during a special ceremony in Mumbai, where the acclaimed actress was presented with a commemorative memento by Mr. K.V.S. Manian, Managing Director and CEO of Federal Bank.
This significant partnership marks a key milestone in the bank's ongoing brand evolution and transformation. With its focus on reaching diverse geographies, generations, and genders, this association highlights the bank’s effort to further enhance its market position and connect deeply with its stakeholders.
Expressing her excitement about the collaboration, Vidya Balan shared, “Being an ambassador for varied brands in the country, I believe we are telling the India Story to the World. Federal Bank has a very broad impact, from the South to the North, and their commitment to fostering a culture of loyalty, growth, and inclusivity, especially for women, is truly admirable.”
Vidya Balan, known for her groundbreaking roles in films like Kahaani, Parineeta, and Shakuntala Devi, brings her powerful presence and commitment to meaningful causes, aligning perfectly with the bank’s ethos of supporting communities while pursuing business excellence.
This multi-year partnership will see Vidya Balan lead various marketing initiatives for Federal Bank, including TV commercials and digital campaigns. The collaboration promises to elevate the bank’s connection with its audiences and expand its narrative, as the brand continues to innovate across products, services, and geographies.
Federal Bank’s tagline “Human at the Core, Digital to the Fore TM” truly encapsulates the essence of this exciting new chapter, as Vidya Balan helps to tell the next phase of the bank’s story to the world.