Bollywood superstar Salman Khan has officially launched a fun and fashionable collaboration between his lifestyle brand Being Human Clothing and Marvel Studios’ Fantastic Four. Taking to social media, the actor dropped an energetic family-themed video featuring the capsule collection, captioned, "Being together is the superpower. The Being Human Collection featuring Marvel Studios’ Fantastic Four pairs iconic art with versatile fits—tees, denims and more." The collaboration is now available both online and in stores across India.
The collection, titled Everyday Superpowers, cleverly merges superhero aesthetics with casual, wearable fashion. Think tees with the iconic “4” logo, classic denims, and versatile polos — all infused with the visual power of Marvel’s beloved characters like Mister Fantastic, Invisible Woman, Human Torch, and The Thing. Designed for all ages, the campaign video emphasizes togetherness and family values — fitting both for the Fantastic Four theme and Salman Khan’s ever-growing fan base.
But it’s more than just a fashion move. A significant portion of the profits will support the Being Human Foundation, which focuses on education and healthcare initiatives for the underprivileged. The partnership is a smart blend of pop culture and purpose, tapping into the growing trend of entertainment-meets-impact. In Salman's words, this is “superstyle with a supercause.”
The timing couldn’t be better. Marvel Studios is set to release The Fantastic Four: First Steps in 2025, and this collection aims to ride the wave of excitement ahead of the film. It also follows a global trend of superhero-themed fashion lines, previously seen with brands like Adidas and Uniqlo. Being Human’s spin brings a uniquely Indian flavor to the mix — equal parts stylish, affordable, and socially conscious.
As Salman continues to juggle hosting duties on Bigg Boss 19 and the shoot of his upcoming action drama Battle of Galwan, this collaboration is a reminder that the actor isn’t just about big screens and box office — he’s building a brand that wears its heart on its sleeve, quite literally.
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