Director Siddharth Anand recently shared a behind-the-scenes look at a quirky and high-energy commercial featuring Bollywood heavyweights Shah Rukh Khan, Ranbir Kapoor, and Alia Bhatt. The 60-second ad, promoting Roongta Steel TMT, blends action-packed sequences with playful comedy, creating a memorable crossover moment reminiscent of Brahmastra and Pathaan. Anand captioned the clip on social media, “Such a blast shooting this one! Too much fun!!”
The advertisement showcases a chaotic kitchen brawl between the stars, punctuated by clever physical comedy and signature action flourishes that Anand is known for. SRK’s commanding screen presence leads the chaos, while Ranbir Kapoor and Alia Bhatt inject youthful energy and humor, making the ad entertaining for audiences of all ages.
Central to the commercial is the brand message: Roongta Steel’s “unbreakable” pillars. The steel pillar becomes both a comedic prop and a symbol of strength, tying the playful antics back to the product in a memorable way. The mix of action tropes, humor, and star power ensures that the ad grabs attention while staying aligned with the brand’s image.
Fans have already reacted enthusiastically online, enjoying the playful chemistry between the trio. Social media buzz highlights how the ad cleverly merges cinematic spectacle with everyday humor, creating a mini-event that resonates with audiences beyond traditional advertising.
With Siddharth Anand at the helm, the Roongta Steel TMT ad not only entertains but also reinforces the durability and reliability of the brand in a fun, star-studded way. This crossover ad proves that Bollywood personalities can effortlessly mix action, comedy, and brand storytelling in one energetic package.
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