Khyati Madaan, who has spent over a decade shaping the marketing landscape of Bollywood with Red Chillies, Maddock Films, and Disney, is now making waves as a producer with her new banner, Not Out Entertainment. Known for her strategic role in marketing blockbuster films like Shah Rukh Khan’s Raees, Dear Zindagi, Badla, Avengers, and Bhediya, Madaan’s transition from marketing to production reflects her deep understanding of the film industry and audience dynamics.
Her production slate is as dynamic as her career journey, starting with an untitled film that has already wrapped up shooting and is slated for a theatrical release this summer, with details yet to be announced. Another intriguing project is a slice-of-life drama directed by Habib Faisal, the creative force behind Do Dooni Chaar and Ishaqzaade, promising authentic storytelling and emotional depth. Adding to the excitement is Abhootpurva, a genre-bending rom-hor-com set against the vibrant backdrop of 1990s Agra, blending romance, horror, and comedy in a way that’s bound to captivate audiences.
Khyati’s industry expertise is backed by her pioneering 2011 box office prediction model, which boasted an impressive 95% accuracy rate, showcasing her sharp analytical skills. Her tenure with Red Chillies Entertainment, co-founded by Shah Rukh Khan, and Maddock Films, known for their innovative horror-comedies like Bhediya, highlights her versatility and ability to adapt to different cinematic genres.
With Not Out Entertainment, Khyati Madaan is set to carve a new niche in Indian cinema, bringing fresh, diverse stories to the screen. Her rich blend of marketing acumen and creative vision promises a lineup of films that not only entertain but also challenge conventional narratives, making her an exciting new voice in the production world.