Let’s talk about a tragedy in two parts. First: Jaaiye Aap Kahan Jaayenge, a film that tackles a real issue in India—women’s access to public toilets. The second: how PR killed it, not once, but twice. And now, it’s gearing up for another theatrical disaster.
A Hidden Gem with a Real Message
Jaaiye Aap Kahan Jaayenge is a film that should’ve been making waves. It’s a heartfelt drama about a man who builds a mobile toilet rickshaw to help women access clean, safe toilets. With a talented cast led by Karan Aanand, Sanjay Mishra, and Monal Gajjar, this film has heart, relevance, and potential. But here’s where the nightmare begins.
OTT Release Disaster
The film was quietly released on WAVES OTT in November 2024. And I mean quietly. No buzz, no media push, no real marketing—just crickets. PR dropped the ball big time. The film was buried on an OTT platform, overlooked by audiences, with no promotional effort to bring it into the light. What could have been a conversation starter was relegated to the digital wasteland. Why? Because it didn’t have a flashy star or a “trendy” social media hook. And that’s exactly the kind of lazy thinking that’s ruining good cinema.
The Theatrical Fiasco: Round Two
Now, Jaaiye Aap Kahan Jaayenge is set for a theatrical release, and guess what? The same PR apathy is creeping back in. No interviews with the cast, no exciting trailers, no media campaigns—just the same old half-hearted efforts that failed the film the first time around. It’s like watching a bad sequel you know is going to bomb.
A Wake-Up Call for Filmmakers
Filmmakers, take control. Don’t wait around for PR to do the job for you. If they’re not willing to put in the work, you make the noise. Use social media, collaborate with organizations, and build your own buzz. Your film matters. And the right audience will find it—if you give it the platform it deserves.
PR Needs a Wake-Up Call
Jaaiye Aap Kahan Jaayenge deserves to be seen. It’s a powerful story with an important message. But unless PR gets their act together, it’s going to be left to die in the shadows. The industry needs to stop treating meaningful cinema like an afterthought. Because real change doesn’t come from gimmicks—it comes from stories that speak to real issues. And this film has plenty to say. Let’s hope it finally gets the push it deserves.