Pooja Hegde Launches New SS24 Collection For Forever New

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Posted On: Thursday, April 11, 2024

Forever New has launched its Spring/Summer 2024 collection, Another Day in Paradise, featuring Pooja Hegde as the brand ambassador. 
Pooja Hegde, the brand ambassador of Forever New, has expressed her excitement about the SS24 Collection, highlighting the brand's longstanding commitment to elegance and sophistication. 
In her statement, she said, "Forever New has always been synonymous with elegance and sophistication. As a brand ambassador, I am delighted to witness the SS24 Collection, which continues to uphold these values. Each piece in this collection exudes charm and represents the essence of contemporary style. I am excited for everyone to experience the charisma of Forever New and embrace their unique sense of style."
The collection offers a range of styles, from playful prints to chic cuts, in soft pastels and vibrant hues. Each piece is designed to exude charm and elegance, representing the essence of contemporary style. 

The collection includes a variety of options, including dresses, tops, and co-ords, perfect for elevating your wardrobe this season. 

On the acting front, Pooja Hegde is busy wrapping Deva, directed by Rosshan Andrrews and written by the duo Bobby–Sanjay. Produced by Roy Kapur Films and Zee Studios, the film stars Shahid Kapoor in the lead role. 
Deva is scheduled to release on 11 October 2024, coinciding Dussehra.

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