When you think of beauty pageants, the first image that might pop into your head is of glitter, glam, and crowns sparkling under dazzling lights. But Aditi Govitrikar—Mrs. World 2021, supermodel, doctor, psychologist, and all-around rockstar—decided to flip the script. She didn’t just join the beauty pageant world; she shook it up, gave it a fresh spin, and added a dash of authenticity with her brainchild, Marvelous Mrs. India.
Two years ago, Aditi launched Marvelous Mrs. India, and guess what? She’s been running it solo, like a boss. "This is solely run by me, along with my team," Aditi shared with a grin, explaining her motivation. After judging over 500 beauty pageants, both in India and internationally, she was tired of the pageant scene being less about talent and more about who could collect the most money in the name of charity. Yep, you heard that right. The crown wasn’t about merit—it was about money. And the so-called charity? Well, it was just a fancy way to fill organizers' pockets.
So, what did Aditi do? She rolled up her sleeves, waved her Mrs. World wand (metaphorically, of course), and decided to build something authentic. "I wanted to create an authentic pageant. We don’t sell our crowns. It’s purely merit-based," she said, her eyes shining with passion. She wasn’t just creating another beauty contest; she was creating a movement. A pageant where contestants are trained, monitored, and celebrated—not just used as content for organizers’ Instagram feeds.
With two successful seasons under her belt, Marvelous Mrs. India is on its way to Season 3—and it's bigger, bolder, and ready to break more stereotypes. "We’re aiming for a much bigger scale with Season 3," Aditi revealed, leaving us all eagerly waiting for what’s next.
But wait, there's more! Aditi’s not just a pageant queen; she’s the whole package. From being the only Indian supermodel with degrees in medicine and psychology to winning Mrs. World in 2021, she’s the ultimate blend of beauty, brains, and badassery. She’s danced her way into our hearts with iconic hits like Kabhi To Nazar Milao (let’s be real, who hasn’t tried to perfect that look?), and graced screens in films like Paheli and De Dana Dan.
And if you think that’s impressive, here’s the kicker—Aditi’s also a VIPassana practitioner, a vegetarian, a PETA activist, and has endorsed brands like Coca-Cola, Chopard, Fendi, and Harry Winston. Basically, she’s the Swiss army knife of the Indian entertainment industry.
So, here’s to Aditi Govitrikar—an icon who’s redefining beauty pageants, proving that authenticity shines brighter than any crown, and showing us all that it’s possible to be glamorous, graceful, and genuinely good at the same time.