Bollywood stars Pulkit Samrat, Sumona Chakravarti, Sahil Salathia, Kubbra Sait, and Anya Singh recently attended a vibrant “Day of the Dead” event hosted by tequila brand Don Julio in India. The event featured a unique twist — a line of non-alcoholic carbonated beverages specially crafted for the occasion, allowing guests to enjoy the celebration without alcohol.
The gathering highlighted the festive spirit of Mexico’s iconic Day of the Dead, complete with colorful décor, themed installations, and curated drinks. While Don Julio is globally known for its premium tequila, the non-alcoholic beverages served at the event appear to have been formulated exclusively for this promotional experience rather than as part of a commercial product line.
Celebrities enjoyed the event, posing for photos and sharing their experiences on social media, adding star-studded glamour to the celebrations. The presence of popular faces like Pulkit Samrat and Kubbra Sait amplified the buzz, drawing attention to the innovative, alcohol-free take on a traditionally spirited festival.
The concept of offering non-alcoholic versions of signature drinks is gaining traction, catering to audiences who enjoy the taste and ritual of cocktails without the alcohol content. Don Julio’s event showcased how global brands can creatively engage Indian consumers while promoting inclusivity and responsible drinking.
With events like these, Bollywood and lifestyle brands are blending cultural celebrations with innovative experiences, giving fans and attendees a memorable, immersive experience. While there’s no commercial release of Don Julio’s non-alcoholic beverages, this limited-edition experience left a lasting impression on guests and the audience alike.
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