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The Marathi film industry goes the franchise way, Like Bollywood

News Helpline | January, 01 2012

Franchises in Bollywood and Hollywood have now become a given with sequel after sequel being churned out, be it the Superman, Iron Man or Hangover series or then Dhoom, Dabangg, Murder or Housefull films. 

Lately, the Marathi film industry too is resorting to this strategy to connect with the audience in a better way. Last year, sequels to films like Yedyanchi Jatra, Mumbai Pune Mumbai, among others, were announced. Now, soon after the release of Zapatlela 2, the makers have announced the third part and already started the pre-production.

Director of the film Mahesh Kothare said, "In the first part, we explored the horror element with the character Tatya Vinchu; in the second, Tatya Vinchu added the fun element and now we are working on a new concept for the third part." Adinath Kothare, actor and producer of the film added, "The Marathi audience is now ready to accept the concept of a franchise



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