Produced by Sphere Origins on Star Plus 'Iss Pyaar Ko Kya Naam Doon... Ek Baar Phir' the show made a mark in the television industry by showing a marginal increase in the TVT numbers week after week in the time slot of 6 pm.

The show went on air on 26thAugust 2013 after the huge demand and popularity of the first season, Iss Pyaar Ko Kya Naam Doon? also produced by Sphere Origins.'Iss Pyaar Ko Kya Naam Doon... Ek Baar Phir' completes 200 episodes successfully on 10th May 2014.

Thus the show  has set a trend of making 6pm the new prime time for daily soaps.