Nirahua Dinesh Lal Yadav has been choosen as its public face by the Reliance group for U.P, MP, Bihar & Jharkhand ‘BIG Hindustan Music Awards’. The grand event will be held on 8th June at Lucknow. This music show will be giving prominence to "Kshetriya Bhaasha" and is the biggest platform for the upcoming singers. BIG Magic also announced Anup Jalota – The Bhajan Samrat & the very talented, classical ghazal singer Ustaad Ahmed Hussain & Ustaad Mohammed Hussain as the esteemed jury for the awards. Padmashree Anup Jalota & multi talented Ustaad Ahmed & Mohammed Hussain will minutely scrutinize various nominees in different categories like popular Lyricist, Music Director & Singer. Nominations will come from all parts of the region and will have some of the biggest names like Malini Awasthi, Diwakar Dwivedi, Laxmi Tripathi, Krishna Swarup, Kewal Kumar, Akhilesh Sinha and many more. Besides jury, popular choice segment of awards will be adjudged by the audience, ensuring transparency and fair play as the power to vote rests with the audiences. BIG Hindustan Music Awards will be promoted through a high-decibel marketing plan ranging from on-ground, television, radio, outdoor and digital. These awards will reach out to 1.2 crore consumers who tune into 92.7 BIG FM (No1 radio network in U.P) & No. 1 regional variety entertainment TV channel BIG MAGIC. The property will enjoy multi-media promotions for 45 days offering unique integration opportunities for brands. The telecast of BIG Hindustan Music Awards will be done on BIG MAGIC.