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MTV first Super Natural Youth Fantasy, ‘Fanaa’ launches!

News Helpline | July, 04 2014

After the most grapping youth reality shows like ‘Roadies’ and ‘Spiltsvilla’, MTV is all set to gear up for the next super nature love story, ‘Fanaa- an imapossible love story’. Well, you would thinking, will youth of generation love fantasy stories, well here how the show marketing have proved its worth, to make this show.

The series concept took shape when MTV concluded the 11000 youth research across 40 cities earlier this year, whose findings were presented at the MTV Youth Marketing Forum. The research suggested that the youth are captivated by fantasy love tales and the supernatural.

“Love stories have always found favor with the youngsters. While the study suggests that in their real life, commitment is rare and, that most of them are casually dating, experimenting, or are single-and-ready-to-mingle. But, the youth are in love with the idea of eternal romance” says, Sumeli Chatterjee, Head – Marketing and Insights, MTV India.

Vikas Gupta, Head – Programming at MTV said, “Love is a very strong emotion and with MTV Fanaah we really want to push the boundaries of what love can mean to different people and what one can achieve purely through the power of love. It’s a great story and we’re glad to have biggest and the hottest actors, who have a very strong, connect with the youth in India – like Karan Kundra and Rithvik Dhanjani essaying lead roles in the show. It’s a story about young people in love albeit in an extraordinary circumstances. Fantasy is the most successful as well as the most underrated genre and I’m sure the viewers will connect with our characters and enjoy the show immensely.”

When asked, how this show will break the normal youth love story genre, to which Sumeli replied, we love to break the monotony of the genres. Routine is boring. And MTV is guided by a mission to Kill Boring to be the biggest, boldest, youth entertainment brand on the planet.Life is not exactly black and white, so, why should the characters be depicted that way in the series? Routine serials would portray characters as heroes and villains. You will see a very interesting difference in MTV Fanaah as all characters are gray. They are not exactly good or bad, they are good and bad. This would make it an interesting viewing and easier to relate to for the viewers.”

The show will see popular television artists such as Karan Kundra, Rithvik Dhanjani, Ratan Rajput, Anita Hassanandani and Chetna Pande delivering power-packed performances through the series which will starts from 21st July and would be air on Monday to Friday1 

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