Vikram and Amy Jackson starred Shankar directed  'I' trade started and the theatrical rights have been sold out for a record price.

One of the new production banner started by Prem Menon and Vivek Thomas, Global United Media Company has bought the Vikram’s I Kerala theatrical rights for Rs. 5.35 Cr, which is highest for other language films. Sushma Cine Arts grabs Tamil Nadu Theatrical rights, while Hindi dubbing rights sold for Rs 25 Cr and Super Good Films has grabbed Telugu rights for Rs. 33 cr from film’s producer Aascar Ravichandran.

AR Rahman scored I Telugu songs from October 2nd and Hindi songs will be released by Mid-October.