Big Magic Ganga, the No. 1 Regional Channel of Bihar & Jharkhand launched India’s first historical comedy, Har Mushkil Ka Hal Akbar Birbal in Bhojpuri. The show, which is already immensely popular amongst audiences with its Hindi version on Big Magic Ganga, can now be seen on Big Magic Ganga from Monday to Friday at 5:30 pm and 9:30 pm respectively.
Akbar Birbal is a fresh comic take on the childhood folktales of Akbar Birbal that have never been showcased on television before. With a talented cast like Kiku Sharda, Delnaaz Irani, Vishal Kotian and Kishwer Merchantt in the lead, the show already has a loyal national audience.
Big Magic Ganga's programming strategy is built on local insights with a deep cultural connect and has shows pegged on festivities and devotion. Popular shows like Prabhu Sang Preet Lagayi, Devo Ke Dev Mahadev, Suhane Pal and Big Bahuriya offer entertainment and meaningful content which can be watched by the entire family.
Commenting on the launch, Ashwin Padmanabhan, Executive Vice President & Business Head, Reliance Broadcast Network Limited said, “With over 50% market share, Big Magic Ganga is the No. 1 Regional Channel of Bihar and Jharkhand. Har Mushkil Ka Hal Akbar Birbal, the cult historical comedy show is loved by the national audience and we are sure it will garner a loyal viewership in Bhojpuri as well. This is a step extending the comedy shows of our popular Hindi channel BIG MAGIC across a regional audience in their language which we hope will bring larger affinity supported by widespread distribution of Big Magic Ganga.”