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Zoom lines up Miss Universe live telecast

News Helpline | November, 07 2013

This November, zoOm is bringing its viewers closer to 86 of the Universe’s most beautiful women with live and exclusive telecast of the Miss Universe 2013 pageant finale from Moscow, Russia, on Saturday, November 9, 2013, 11 PM onwards. The channel will also air a primetime repeat of the telecast on Sunday, November 10, at 8.30 PM.

Miss Universe, now its 62nd year, is undoubtedly the biggest and most prestigious beauty pageant. This year the Miss Universe telecast will be broadcast in approximately 190 countries and an estimated 1 billion viewers worldwide are expected to tune in. Thomar Roberts (MSNBC Live) and former Spice Girl Mel B (America’s Got Talent) will be the hosts as Grammy nominated ‘Panic! At The Disco’ and international recording artist Emin are set to perform during the broadcast from Moscow.

Avinash Kaul, Chief Executive Officer, ET Now, Times Now and Zoom, said, “Zoom has consistently set the benchmark for glamour and glitz and hosting the India telecast of Miss Universe 2013 is a perfect fit with the brand. The hugely popular Miss Universe pageant will get its biggest platform India in recent times on Zoom, truly enabling Indian audiences to partake of this spectacular global event.”

With a robust multi-media marketing plan, Zoom is leaving no stone unturned to promote this prestigious pageant in India. The extensive nationwide marketing campaign will encompass a blend of traditional and new age media. Besides the traditional media matrix of TV, print, radio and outdoor, the channel is leveraging its dominant social media presence to create buzz around the Miss Universe telecast. The first phase of the social media campaign on Zoom’s Facebook page and Twitter handle involves rallying support around the Indian contestant – Manasi Moghe. The next phase will see some interesting pegs designed exclusively for social media platforms to generate excitement among the channel’s core youth audience.

The Times Group is the official partner of the Miss Universe organisation in India and produces the Miss Diva pageant to pick the official Indian contestant for Miss Universe. The 21-year-old Manasi Moghe won the title of Miss Diva 2013 to become India’s representative at the Miss Universe 2013 finale. Manasi, an engineer and model, was born and brought up in Nagpur. She is fond of singing, dancing, and music. She oozes with passion as she practises classical dance, and is known to be a good hand on the synthesizer too. Known only to a close few, Manasi spends her spare time working with blind students and advocating the betterment of the poor with the Pallottine Youth Forum Social Service Committee.

Will Manasi join the likes of Sushmita Sen and Lara Dutta who did India proud by bringing home the Miss Universe crown?

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