Zigwheels.com , one of the leading car brand portal ,has come up with its new campaign and also additional features for its ad-on service to its client.

The campaign is about the car and an individual’s relationship. It has been conceptualised by Havas Media. As an ad-on feature, they have introduced Live Chat feature, aimed at guiding the car and bike buyers through their research journey.

Akshay Chaturvedi, business head, Zigwheels.com,commented   “In Live Chat, auto experts from ZigWheels offer valuable answers to queries based on industry insights and in-depth knowledge of the field. These chat sessions have already reached over 1,500 unique chats per day and are growing with new users joining in. Using WhatsApp, they answer all buy and sell queries on the platform. Besides, there is ZigLine, an on-call car consultation service.”

“As per a recent study by Nielsen, 48 per cent of car buyers start their research online before discussing with friends and family or visiting a showroom. The quest for information is driven by a user's passion and pocket. The campaign seeks to promote Zigwheels as an answer to that gap.", commented Akshay Chaturvedi, business head, Zigwheels.com, “ he added.
Zigwheels.com is a part of Times Internet group and competes with CarDekho,com and Gaadi.com.