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Yes Bank becomes the first private sector bank to win AIMA RK Swamy High Performance Brand Award 2014

Harsha Masand | February, 12 2015

Yes Bank, India’s fourth largest private sector bank, was awarded the prestigious AIMA RK Swamy High Performance Brand Award 2014.

The award was presented at the  4th World Marketing Congress held in New Delhi on 10th feb.

Rana Kapoor, MD & CEO, Yes Bank, said, “It is a moment of significant pride and honour for yes bank to receive this coveted recognition from AIMA and RK Swamy BBDO. Since inception, Yes Bank has established itself as a truly differentiated financial brand with a strong focus on the mission critical pillars of growth, innovation and responsible banking and we continue to evolve into a ‘digital’ bank with an uncompromising vision of Building the Best Quality Bank of the World in India by 2020.”

The awards shortlist was drawn based on a qualification criteria consisting of growth of the brand vis-a-vis category growth, return on capital employed and profitability.

Yes Bank is the First Private Sector Bank to be awarded with this prestigious recognition which is a joint initiative of RK Swamy BBDO and the All India Management Association (AIMA).

Yes Bank, the sole winner this year, was adjudged as a true “High Performance Brand” since it was able to deliver significant returns on its investment in addition to performing well on Consumer Metrics.

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