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Wagh Bakri, a tea brand appoints Scarecrowas its creative mandate.

News Helpline | December, 27 2014

Scarecrow Communications wins creative mandate for a heritage tea brand Wagh Bakri and Good Morning Premium Tea.

Scarecrow has been associated with brands like  ITC, Emami, &Pictures, (Zee), Hungama, Local Banya, Viacom, Reliance Mutual Fund, Only Vimal, among several others.

Reacting to the win, Manish Bhatt, Founder Director of Scarecrow Communications, said, “Wagh Bakri isn’t just any brand – it’s a 122-year-old tea brand. It had a special connection with Mahatma Gandhi. It has been a part of the lives of Indians for over three generations. It is a special feeling to be associated with such a heritage brand."

Wagh Bakri has been in existence since 1982 and has a turnover of over Rs 900 crore and with over 32 million kg of tea distribution.

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