Vodafone has launched new schemes for his post-paid customers. Vodafone India has introduced a new postpaid plan called Vodafone RED. The launch was actively supported by a 360-degree holistic marketing campaign with a mix of TVCs, print, outdoor and in-store promotions. 
 
The thought behind it is to create monopoly within post-paid customers. The campaign highlights Vodafone Red's three main features: 'Combo Plans', 'Pool & Share' and 'Relationship Manager'. Kinetic India got the excitement of all the three features on the streets for Vodafone spreading the plan message.
 
The promotion is so effective that the viewers are attracted giving it a green signal all-over.

Helium sky balloons atop Vodafone Stores, strategic locations like Bandra ROB, Mahim causeway etc,  3D effect like a musician playing a guitar, life-size mannequins representing a group of your family members and a cycle with goodies look so pleasing that one cannot get away before having a glance of it.
 
In Gurgaon, the entire Vodafone Belvedere Metro Station has been transformed into a complete Vodafone RED branded arena. The Helium balloons were also installed in some of the major garba grounds in Gujarat.
 
“In order to establish Vodafone RED as a leadership post-paid product with a compelling value proposition, we have launched a high decibel marketing campaign that brings alive the key features of the product. While the product has a lot of features, the launch campaign will focus on the key benefits of Combo Plans, Pool & Share and Relationship Manager. The outdoor communication aims to amplify the awareness about Vodafone RED and supplement the television campaign. As a part of this campaign, we have installed large size Vodafone RED branded helium sky balloons atop Vodafone Stores. These balloons are also installed in some of the major garba grounds in Gujarat. Another important feature of the campaign is the Vodafone Belvedere Metro Station in Gurgaon, which has been transformed into a complete Vodafone RED branded arena. A mix of all these mediums together helps us ensure high launch impact in the key cities. “Says Ronita Mitra, Senior VP - Brand Communication and Insights, Vodafone India.