Viacom 18’s kids cluster is gearing up for some game changing moves. In a first for the Indian market, Nickelodeon will launch a kids channel in high definition called Nick HD+, which will showcase the best of local and international content.
Nick HD+ will soon be available on all cable and direct to home (DTH) platforms in the country. Nick HD+ content will be curated from the best of Nick’s offerings across the board, which includes special 'never seen before' episodes of Dora The Explorer and Sponge-bob Squarepants. Some of the network’s international shows such as Marvin Marvin will also be introduced to India through Nick HD+.
THIRD LOCALISED SERIES 'SHIVA'
Additionally, after tasting success with its two localised shows namely Motu Patlu and Pakdam Pakdai, Viacom18’s kids cluster Nickelodeon India will be launching its third localised series titled Shiva. Slated to launch on Nickelodeon during Diwali this year on either the afternoon or evening prime time slot, Shiva is expected to give competition to Pogo's popular Indian animated series Chhota Bheem.
Created by Maya Digital Studios under Suhas Kadav’s direction, Shiva comes as an answer to the channel’s requirement for a home grown show that caters fun and action to their young viewers.
“As per last year’s Oremax Small Wonder study from a sample of 1800 kids between the age of six to 14 years, we were missing one of the key drivers that led viewership and kids engagement, among all of our shows. We needed a high octane action comedy series that completed our portfolio and Shiva is just what we needed,” points out Viacom18 EVP and business head – kids cluster Nina Elavia Jaipuria.