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Times Internet partners with "Business Insider"

News Helpline | April, 06 2013

Times Internet, the digital arm of Times of India, is announcing a strategic partnership with Business Insider, to launch the Indian edition of the online business news. Business Insider is the online business news site founded by Henry Blodget . Times Internet will be Business Insider's exclusive partner in India for content development, events, monetization, and syndication.  The unique alliance will help TIL give Indian users an access to international news covering a wide range of subjects ranging from business trends and strategy, career skills, digital trends, industry reports, white papers, advertising and much more. The collaboration is the part of Times Local Partners (TLP), a recently launched initiative by Times Internet, to partner with global digital companies to launch and build in India.  In January 2013, TLP partnered with Gawker Media to bring Gizmodo and Lifehacker to India. It claims that it intends to launch the local versions of those sites by April 2013 with a similar hybrid model of local and global content curated for Indian audience. “Business Insider is one of the most successful digital-first news organizations in the world, with a pioneering combination of original reporting, aggregation, and dynamic social engagement tools,” saidSatyan Gajwani, CEO, Times Internet, in a statement. “Their bold and direct editorial perspective grips readers, and already today attracts a strong loyal following within India. We can’t wait to expose them to a larger audience and increase their relevance and prominence.”


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