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Satyamev Jayate pushed the growth of Star Plus with 3 TVR - TAM

News Helpline | May, 16 2012

After a lot of buzz around the launch of Satyamev Jayate, the result is out with the release of TAM data for Week 19. The show has fetched 3 TVR on Star Plus in Hindi-speaking markets helping the channel add 14 GRPs over the last week.

On the other hand, Zee TV remains at No. 2 despite losing 15 GRPs while Sony Entertainment Television has held on to its No. 3 position. Backed by Balika Vadhu which fetched 4.1 TVR this week, Colors has been able to cross the 200-mark. SAB TV has also taken a high jump this week.

Due to Satyamev Jayate, Star Plus has seen a jump of 14 GRPs over the last week. The channel leads the genre with 276 GRPs (last week 262).

Zee TV continues to be at No. 2 position despite losing 15 GRPs this week. The channel recorded 224 GRPs this week (last week 239).

Sony Entertainment Television has been able to hold its viewers this week and recorded 217 GRPs this week (last week 220). 

Balika Vadhu has helped Colors cross the 200-mark this week. The channel has recorded 201 GRPs (last week 195).

SAB TV has seen a jump of 27 GRPs this week and fetched 131 GRPs against last week's 104 GRPs.

Life OK also added a few GRPs this week to record 91 GRPs (last week 85).

After crossing the 50-mark a few weeks ago, the declining trend for Sahara One continues as the channel has slipped to 40 GRPs this week (last week 41).

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