Sachin Das Burma, the Vice-Prsesident (Creative) of JWT has finally ended the six years of association with the agency. Burma had joined the agency’s Delhi office in 2006. He is reportedly taking a break and his next move is yet undecided.
Sachin had joined JWT from Bates India (now Bates 141) as Creative Director. In JWT he worked on brands such as Slice, Mountain Dew, Mirinda, Hero CBZ Xtreme, Hero Karizma, Hero Splendor NXG, Airtel, Iodex and Timex, among others. He played a crucial role in re-launching Hero CBZ Xtreme and launching Slice Aamsutra, Airtel Money and Airtel music campaigns.
Speaking over his resignation, Sachin says, “JWT being a huge agency, it helped me learn a lot from so many interesting people around, which I am sure will be of great help in my journey ahead.”
When asked about his future plans, Burma says, "I am planning to take a break for some time. If I decide to continue in advertising, I will look to team with some like-minded individuals who are willing to change the 'money game' that advertising has become now, to the 'game of ideas'. Of course, money is important, but I believe good ideas will always bring great money. I also intend to learn a lot about the digital medium."
However, if this doesn't materialise, then Burma says that he will get into a film production house, learn directing or write a script.
Burma began his career from Ushak Kaal, a small advertising agency in 1996. From there, he moved to Contract Advertising in 2000. A few years later, he shifted to Bates India, where he worked on brands such as Nokia, Carrier Air conditioners, Indian Airlines and Hyundai.