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Onida Ac's appoints Everest for its creative mandate.

Harsha Masand | March, 02 2015

Everest Brand Solutions has won the creative duties for Onida air-conditioners following a multi-agency pitch.  The agency’s Mumbai office will handle the business.

Onida is all set to unveil their new range of i-Genius air conditioners this summer, based on a revolutionary new technology platform – IOT (Internet of Things). With the onset of another long summer season, Onida i-Genius will be the new buzzword in the market. It’s not just an AC. It’s a cool new gadget for today.

“Onida i-Genius ACs are the next step in the evolution of air-conditioning. With smart features like Smart Sleep Manager and Self-Diagnosis Manager, the i-Genius is built for today’s smartphone generation.  The ‘Onida Aircon App’ allows complete control of your AC from anywhere in the world,” said Sunil Shankar, Business Head – AC, Onida.

The campaign aims to target focus markets with print, digital and radio as the key mediums of communication.

Everest Brand Solutions is part of Rediffusion Y&R Group and is India’s second most experienced agency. Some of the clients in its portfoli are Parle Products, Sony Entertainment Television – SAB TV, Tata Housing, Catch Spices and Salt, Kotak Mutual Fund, Borosil, CNN-IBN and Crompton.

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