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NYF reveals its mentors for Torch Awards.

Harsha Masand | February, 14 2015

New York Festivals has announced five prominent international chief creative officers slated to participate as mentors in the second annual Torch Awards.

The 2015 Torch Award Mentors are Rodger Beekman, Chief Creative Officer, Havas Worldwide Amsterdam, Duan Evans, International Executive Creative Director, AKQA United Kingdom, Pancho González, Chief Creative Officer & Co Founder, Inbrax Chile, Melvin Mangada, Managing Partner / Chief Creative Officer, TBWA SMP Philippines and Masako Okamura, Executive Creative Director, Dentsu Vietnam.

For the second annual Torch Awards creative challenge, New York Festivals has partnered with The Project Solution, an international non-profit organisation whose philosophy is centred on the idea that small solutions can make a big impact. The results: 5 years, 22 projects, 11 countries, over 12,000 lives changed.

Commenting on the importance of mentoring the young creative talent, Pancho González, said, “The future of this business is based on new generations of advertising professionals. If every senior professional spent a little time with those creatives, the result will be better advertising tomorrow.”

The submission deadline for Torch Awards is March 13. There is no entry fee for this award. The five Finalist Teams will be announced Monday, March 31. Finalist Teams will convene in New York City on May 20 to present their pitch, and the Grand Winning team will be announced live at the New York Show gala on May 21.

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