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Nerolac Excel goes larger than life with an umbrella and SRK

News Helpline | August, 10 2013

Kansai Nerolac Paints has just unveiled a new campaign for its exterior paint brand Excel. The paint from one of India’s leading paint companies is known for its weather defence formula in extreme weather conditions.The TVC, which was launched on August 2, opens with a humongous umbrella being carried around the country. The locations change from Jodhpur to Kerala. It is finally shown being transported to a house in Kerala where the umbrella is used to cover the whole house from the rain. As amused pedestrians gather to gaze at the spectacle, brand ambassador Shah Rukh Khan is shown as one of the onlookers. He explains that for those who do not have the protection of Nerolac Excel, they will have to report to such uncanny ways of protecting their house against rain, while for the users of Excel the paint itself is enough.Conceptualised by Publicis Ambience, the film clearly portrays the selling point of the product –the ability to withstand strong and diverse weather conditions, from the scorching heat of Jodhpur to the torrential rains of Kerala.

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