NDTV Good Times, the lifestyle channel of NDTV Group, has announced its partnership with Media Niugini Ltd (MNL), based out of New Guinea, Indonesia. Under the contract, MNL will broadcast NDTV Good Times’ shows ‘Yogasutra’ and ‘Around the World in 85 Plates’ in Papua New Guinea and Solomon Islands for a year on its channel EMTV.
Talking about the partnership, Smeeta Chakrabarti, CEO, NDTV Lifestyle, said, “Our partnership with Media Niugini is another endeavour by the channel to reach out to audiences across the globe. We intend to offer the best in food, lifestyle and luxury across borders.”
Elaborating more on the tie-up, Atul Seth, Vice President, Development, NDTV Lifestyle, said, “NDTV Good Times’ tie-up with Media Niugini is part of our venture to take the channel’s offerings to our global audiences. Content from NDTV Lifestyle is already played across several ethnic, third party platforms in Africa, Middle East and Europe, and with Media Niugini’s tie-up, we intend to expand our horizons further.”
EMTV is the national television service owned and controlled by MNL. It is received in real time via satellite in 38 centres throughout Papua New Guinea. The EMTV footprint is approximately 85 per cent of Papua New Guinea’s total population of approximately 7 million people.
‘Yogasutra’ airs at 8 am on Sundays and ‘Around the World in 85 Plates’ will go on air from August 19 at 11 am on EMTV.