Energetic musical mornings and relaxing musical nights are a gift to audience by My FM. To ease busy schedule My FM has come up with a new mobile app, My Mobile, for android users. The app was made available from 7. 04. 2012.

The app has integrated features designed keeping the brand value in mind. One can use features as setting Alarm, or placing reminders with the help fm settings.  My FM tones instead of default handset tones. My mobile will also help you to connect and access Facebook, YouTube or My FM website instantly to view, comment or participate in any discussions or contests.

Harrish Bhatia, the CEO, My FM said, “We are targeting, both customers and consumers through radio, press ads, online and PR. We are providing FM listeners an enriching brand engagement on the mobile platform.” That’s his promotional strategies he is using to attract his audience.

The app is beneficial for people who are 24x7 accessing chats or messengers. As it’s the extension of My FM it’s obvious that its facilitates it’s with song request or contest participation SMS to My FM and My Download where end users can download My FM tones as their mobile ringtones. In addition, one could also get regular updates such as station promotion, show info, etc. with the ticker feature.

It’s just been four days My FM is expecting a very good response, from its audience and first timers. While getting clear on his views Mr. Bhatia comments, “With an increase in consumption of FM radio on mobile handsets, this application seamlessly fits into listeners’ life, enhancing their overall brand experience,”