Mahindra retail group, one of the giant group in retail industry, set its foot hold in print media also. On 11th May the group launched a quarterly magazine by the name “Mother’s world”  from Bangalore. Editor of the magazine is Vidhya sen. And cost of the magazine is 100 rupees.

This magazine caters to the young parents. The subject or the area of youbg parenthood is very sensitive and important. On the occasion of launching M. Venkatramana, CEO of Mahindra retail group said that today a mother plays a very important role in each and every decision of her child. Hence the relation of a mother and her child is very important and must be dealt with lot of sensitivity and responsibility. Hence there is a strong requirement of a nice and helpful guide for young parents. He said that their magazine, Mother’s world will prove to be a perfect companion for the young parents.

Magazine will have different sections like pregnancy, Post delivery period, association with infants etc.  It will alos have stories, features, opinions and tips for the young parents.