Designer Masaba Gupta has become the creative director for a fashion portals' Indian apparel brand Anouk, and launched a fashion collection here in Mumbai.

“Collection is for Indian Women, quintessential Indian women; it is about bold silhouettes, Colours, and prints” says Masaba.

The collection is versatile, affordable, passionate and fashionable, available exclusively on Myntra. Masaba is noted for her own clothing line which is also diverse, elegant, fearless and top of the line.

“Cloths I make and cloths Anouk makes are Versatile, age versatile, wearable, extremely fun, but it is affordable. According to me it is probably most affordable designer wear affordable across the country” says Masaba.

Ask her about her fashion statement, she quickly quips, “Being fearless, being yourself, for me it express yourself freely without any sort of barrier, I think that is very essential”.

Masaba gupta is daughter West Indian cricketer Viv Richards and Indian actress Neena Gupta. She has designed outfits for Bollywood actresses such as Sonam Kapoor, Kareena Kapoor, Jacqueline Fernandez, Mandira Bedi and many more but she is totally in awe of Kangana Ranaut.

“I think Kangana is very stylish, I think she is someone who has such a great individual style and she doesn’t concern too much with trends or what other people are wearing, in fact she sets them, I think she is great role model for fashionistas” says Masaba.