Madison World has announced that Vikram Sakhuja is set to join the Madison Media Group as Equity Partner and Group CEO. Sakhuja will be responsible for the Media and OOH business of Madison World and will work closely with Sam Balsara.
On his new role, Sakhuja said, “I am truly excited at the prospect of returning home to India and in an entrepreneurial capacity. It is also a privilege to now partner a person who initiated me into media in my client days. Media has never been more exciting, and I look forward to further strengthening an already iconic agency brand.”
Gautam Kiyawat, the current Madison Media Group CEO has, for personal reasons, decided to relocate to Singapore.
An alumnus of IIT Delhi and IIM Calcutta, Sakhuja has over 28 years of experience with advertisers (P&G, Coca-Cola), broadcaster (Star TV) and media agency (GroupM). His former roles include Global Strategic Development Officer GroupM, Global CEO of Maxus, CEO of GroupM South Asia and Mindshare South Asia.
Sam Balsara, Chairman and Managing Director, Madison World, said, “I am delighted to have Vikram come on board and partner us at Madison. I know Vikram as a true blue professional over the last 20 years, first as a client, then a media partner and, finally, as a formidable competitor. I am confident that he will be able to contribute significantly to our clients’ business growth and success by providing the right strategic direction, given his vast and rich experience.”