Vizeum India, a Dentsu Aegis Network company, has been appointed as the media AoR for Jet Privilege, a specialized loyalty and rewards management company which is a joint venture between Jet Airways and Etihad Airways.

S Yesudas, Managing Director Indian Subcontinent, Vizeum, said, “It is an absolute honour for us to be working with a fast growing company like JetPrivilege. Vizeum is an experience-to-believe-it agency. Our DNA is to delight our clients. The JPPL-Vizeum relationship is not limited to the core deliverables of a media agency. We are eager to add a lot more value to the overall business of the client.”

The business will be handled out of Vizeum’s Mumbai Office under the leadership of Samarjit Rajkumar, Executive VP, Vizeum.