News Helpline | May, 09 2012
Hyundai has stepped in with a new global campaign Live Brilliant. Hyundai is countries second largest Car Exporter Company. It has served India since ages with its best Cars and services. This summer it picks up with a campaign that suggests New Thinking New Possibilities. Recently it launched Hyundai’s new global campaign, ‘Live Brilliant!’ The campaign is based on Hyundai’s unified global image, and depicts a strong emotional connect between the brand and its customers, and the sharing of special moments and experiences in their lives as “individuals” and “family”.
The creative’s has planned a short film type AV using two themes revolving around SELF and FAMILY. The AV has been directed by award winning versatile director Juergen Bollmeyer and the soundtrack picked up from the movie LIKE CRAZY. The concept of ‘Live Brilliant’ revels in the brand’s superiority and excellence that makes customers’ lives brighter. Extravagant and full of energy the campaign has rolled down.
A basic nature of the Indian market is every aspect has to be related with Indian emotions and sentiment. A pic of the car with its features popping up into the screens is not enough to catch the Indian eye. The Indian market need to be emotionally inbound with sentiment to get connect. The campaign, based on Hyundai’s enhanced status, is expected to help global customers have a unified image of Hyundai and get a better understanding of the company’s ‘Modern Premium’ values.
The TVC would focus on new trends and changing culture. ‘Modern premium’ therefore reflects the new age ideology where cars are not just a mere transport factor rather much more to its customers.
hyundai's two most brilliant ads
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