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Goal enters into a strategic partnership with Times Internet for delivering content.

Harsha Masand | April, 29 2015

Goal, a Perform Group portal, has announced a strategic partnership with Times Internet for delivering worldwide content. 

As part of the collaboration, Times Internet will have exclusive rights to the Goal brand in India and will drive local commercialisation of Goal across both desktop and mobile. Perform will continue to leverage the Indian edition for key regional and global partnerships.

Puneet Singhvi, Business Head, Times Global Partners (TGP), commented, “We are really excited about this partnership and adding the key vertical of sports to the TGP portfolio. The partnership with one of the largest global football sites gives us an ideal platform to build a strong destination for the rapidly growing base of soccer enthusiasts in India. We aim to use this partnership to evangelise the sport and make it more mainstream. We also look forward to working with Indian and international advertisers to roll out sponsorship and other advertising opportunities for this sought after and affluent audience segment.”

 Perform and Times Internet will collaborate in creating a unique blend of local and international football coverage and reinforce Goal’s status as the leading global and regional football site.

A key enabler for the growth of the partnership will be Times Group’s ability to cross-promote the Goal brand, both across its wider sports vertical and offline publications. Both of these initiatives are set to position Goal as the pre-eminent football destination in India.

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