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Gillette India celebrates cricket fever.

Harsha Masand | February, 16 2015

Created by Grey India, Gillette India has released an online video to celebrate all cricket lovers who showcase their passion and relentless support towards cricket and cricketers.

The film takes viewers through the significant moments of Indian cricket, as narrated by an ardent cricket fan who lost his vision as a child.

Commenting on the thought behind the campaign, Malvika Mehra, ‎National Creative Director and Senior Vice President, Grey Worldwide, India, said, “While we were toying with the idea of doing something for the ICC Cricket World Cup, we thought of giving ode to the Indian cricket fans and their undying spirit. Just like the passion of the game by a true believer is personal, a razor is also a very personal thing.”

Though Gillette has plans to take the ‘The Best A Fan Can Get’ campaign on-ground and in print, there are no plans yet to take the campaign on television.

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